The more things change…
In this constantly evolving, highly fragmented environment, one thing does remain constant: the need to get the right message to the right person at the right time. To help make that happen, the Flynn media team sticks to a few core principles:
- Think Audience First
While streaming video consumption continues to rise across virtually every demographic, we never jump right into it (or any tactic) without first diving into audience data to better understand who they are, what they think, how they shop, how they consume media, and how they prefer to discover new brands.
- Choose Quality Over Quantity
Streaming may have dozens of platforms and thousands of channels, but we work to curate a list of the best platforms to efficiently reach our target audience, then negotiate direct or programmatic guaranteed deals with a focus on quality programming.
- Follow the 80/20 Rule
Diversification and ongoing testing is key to nailing the right mix to reach your audience. While the vast majority of our media spend goes to tried-and-true tactics and platforms, we reserve at least 20% of any media budget for ongoing testing and vendor discovery.
Certainly “more”—more platforms, more fragmentation, more share grabbed from cable and broadcast. But no matter what happens, staying focused on your audience, sticking with the best programming, and committing to testing and learning will allow you to continue utilizing the unmatched power of video advertising.