The Latest
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Meet Clarinova: A New Way to Know Your Audience
Read more: Meet Clarinova: A New Way to Know Your AudienceIn this special launch-day episode of The Flynn Effect, Katie Flynn sits down with former Flynner and Clarinova founder Dan Beca to introduce Clarinova, a new AI-powered synthetic audience research platform developed in partnership with Flynn. They unpack how synthetic audiences can give marketers fast, nuanced feedback throughout the creative and strategic process—from testing messaging…
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Clarinova Partners with Flynn to Launch AI-Powered Synthetic Audience Research Platform
Read more: Clarinova Partners with Flynn to Launch AI-Powered Synthetic Audience Research PlatformWe’re excited to announce that Clarinova is live! This new audience intelligence platform uses AI-powered synthetic audiences to help organizations better understand their customers more easily, quickly, and affordably than ever before. Developed by founder and CEO (and former Flynn CXO) Dan Beca, the Clarinova platform provides businesses with a new way to test ideas,…
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Marketing Games: Real Campaigns, AI Fakes & Hills to Die On
Read more: Marketing Games: Real Campaigns, AI Fakes & Hills to Die OnKatie Flynn and Heather Riexinger take a break from the serious stuff for a marketing game night, putting Heather to the test with Real Campaign or AI? before debating which marketing tactics they’d Keep, Kill or Bring Back. From AI-generated IKEA breakup registries and fried-chicken firelogs to direct mail, celebrity spokespeople, brand TikToks and Heather’s…
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Flynn Promotes Heather Riexinger to Chief Strategy Officer
Read more: Flynn Promotes Heather Riexinger to Chief Strategy OfficerIt’s a new chapter for Flynn and our own Heather Riexinger! We’re excited to announce that Heather has been promoted to Chief Strategy Officer, further enhancing the agency’s strategic capabilities. “We knew that improving and elevating our strategic capabilities was critical to the continued growth of our clients,” says agency President Katie Flynn. “Fortunately, we…
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LinkedIn Slop, AI Search Signals, and the Value of Bot Replies
Read more: LinkedIn Slop, AI Search Signals, and the Value of Bot RepliesThis week’s issue has one recurring theme: AI isn’t replacing expertise, it’s enhancing and rewarding it: from LinkedIn’s crackdown on low-value content to the off-site trust signals shaping AI search results to the surprising engagement benefits of AI-powered community management. Plus, there’s a v
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Ghost Citations, Authenticity v. AI and Time’s Growth Strategy
Read more: Ghost Citations, Authenticity v. AI and Time’s Growth StrategyWhat do ghost brands, creator culture, and iced coffee fandom have in common? They’re all reshaping how people discover, trust, and connect with brands. This week, we’re digging into the changing rules of visibility, authenticity, and audience engagement—plus sharing a fresh podcast episode packed w
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Gap, Dunkin & Coke: The Brand Moments Everyone’s Talking About
Read more: Gap, Dunkin & Coke: The Brand Moments Everyone’s Talking AboutKatie Flynn is back from maternity leave, and she and Heather Riexinger catch up by breaking down some of the biggest brand moments in pop culture. From Gap’s authentic partnership with Hailey Bieber to Dunkin’s niche collaboration with Parke and Coca-Cola’s visual identity refresh, they explore what separates successful brand collaborations from forgettable ones—and why…
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Marketing’s Bro-ification, Harder-Working Brand Positionings, and Gaining AI Search Love
Read more: Marketing’s Bro-ification, Harder-Working Brand Positionings, and Gaining AI Search LoveThis week: marketing gets a Patagonia vest and a new job title, brand positioning learns how to leave the boardroom and do some actual work, and AI gives marketers a new KPI to obsess over. We’re digging into the trends reshaping how brands get built, discovered, and talked about.
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It’s Just Vibes: A Conversation on Creativity and Culture
Read more: It’s Just Vibes: A Conversation on Creativity and CultureIn this episode of The Flynn Effect, Heather Riexinger sits down with Flynn Senior Art Director Shannon O’Grady to discuss what makes creative truly connect with audiences. From the resurgence of human-crafted design and standout brand campaigns to influencer marketing, creative work in regulated industries, and advice for aspiring creatives, Shannon shares a thoughtful and…