Better Websites, Built by Better Partners.

Better Websites, Built by Better Partners.

Your website isn’t just your front door. It’s a critical tool that helps your brand and business perform at its best. That’s why we’re laser focused on delivering the best UX for your end customers through outstanding design, technical know-how, and a straightforward, headache-free development process.

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Websites made in partnership with clients like

Hudson Headwaters Health Network logo
Longbridge Financial logo
Aspen Surgical logo
Plum Life logo
A desktop computer displaying the MAGNA-TILES® website created by Flynn

Magna-Tiles®: Increasing Conversions for Growth.

Magna-Tiles® is a wildly popular toy brand. But their previous WordPress site was not so well-loved, causing frustration for customers and dampening sales. Flynn reinvigorated their ecommerce performance without switching away from WordPress. We built them a new site from scratch, with a much better UX—which drastically improved conversions and put smiles on the faces of internal and external audiences alike.


  • +31% increase in organic search traffic
  • +82% increase in conversion rate

Longbridge Financial:
Persona-inspired Rebuild.

The reverse mortgage space is highly competitive. We had to help Longbridge Financial stand apart from their formidable competitors and increase lead generation on their website. Guided by competitive and customer research, we reimagined the site around the decision-making journeys of top customer personas, aligning with their specific situation and helping them find the right product.


  • +30% mortgage applications
  • +24% organic qualified leads
  • +19% organic search traffic
  • Grew from #8 to 3 in market share
A smartphone and laptop computer displaying the Plum Life website designed by Flynn

Plum Life Insurance: B2B Website Transformation.

Plum Life is a DTC insurance startup with a revolutionary model: they let their advisors sell policies digitally, while offering consumers agent expertise plus buy-online convenience. We designed their B2B site to be extremely user friendly, so advisors could focus more on their clients and less on admin. We also developed an advisor portal and dashboard that empowered them to run all their business from their phone.


  • +19% conversion rate (with no paid media)
  • +45 NPS (compared to -20 industry average)

How we do it

Our scalable process allows us to work with clients of all sizes and in various capacities. From initial user research to design and development, we can do it all or partner with you on specific areas of need.

Flynn employees gathered around a conference table


Our research and planning phase. We’ll document all site requirements and gather stakeholder and user input to shape and clarify what we build.

  • User Research
  • Content Audit & Inventory
  • Requirements Planning
Website elements being designed on a desktop computer by a Flynn team member


We’ll leverage technical specs, UX strategy and UI design to give us a detailed blueprint of what will be developed.

  • Site Architecture
  • User Experience Strategy
  • UI Design & Style
Website markup in a text editor on a laptop computer screen


We’ll develop a website that looks beautiful and functions flawlessly. This includes platform setup, coding, SEO, quality assurance testing, etc.

  • Construction / Coding
  • Content Development
  • Analytics & Tagging
  • Privacy & Compliance
  • SEO
  • Quality Assurance
  • User Acceptance Testing
A Flynn team member typing at their desk in front of a laptop computer


We launch and monitor the site to ensure everything works smoothly. We also train your team on any content updates or other post-launch needs.

  • Microsite Launch
  • Hosting & Maintenance

Want to learn more?

Helping brands craft better web experiences is what we do, and we can do it for you. We’d love to nerd out with you about your unique website needs on a short n’ sweet introductory call, so let’s get rolling!

175 Sully’s Trail

Pittsford, NY 14534

Suite 100