Flynn Helps Canandaigua National Bank Launch Brand Evolution

“Anything’s possible” message is the latest collaboration in a 27-year relationship

After nearly three decades of helping Canandaigua National Bank & Trust connect with their customers, prospects, and community, Flynn recently helped the bank—now known as the more streamlined “Canandaigua National Bank”—launch the latest evolution of their brand in a comprehensive campaign that debuted June 16.

“This was a huge opportunity,” said Katie Flynn, agency President. “We’ve had a long and rewarding relationship with Canandaigua National Bank, and being able to help them communicate the latest update of their brand to the world was a tremendous honor.”

Flynn’s work involved bringing the bank’s evolved brand to life across a wide range of media, building on the updated brand messaging and visual identity developed by brand strategy and design consultancy Hale Design.

The new campaign includes television, social media, out of home, and digital display, as well as print and digital templates for use across different areas of the bank. Flynn also helped get the bank’s internal team excited by producing a launch video communicating the new brand. Creating the campaign included several days of production earlier in 2025 working with local photographer Grant Taylor and his team.

“This is a very exciting and important time for the bank,” said Tamra O’Donnell, Senior Vice President, Director Corporate Marketing at Canandaigua National Bank. “Flynn was vital in bringing our evolved brand to life and making sure our marketing matches our energy and reflects the bold, modern organization we are today.”

“This process began last year, and it was great to work side-by-side with Tamra and the team,“ said Heather Riexinger, Flynn’s VP of Client Services & Strategy. “That collaboration really helped ensure we were communicating exactly the right messaging to all of the bank’s audiences.”