We partnered closely with ADKSC stakeholders and brand agency Sidekick over three years to meticulously design, build, and refine the new website, navigating a rigorous government approval process with Empire State Development and strict accessibility requirements. The site’s focus also flexed to accommodate shifting audience priorities over the three years leading up to the games, including securing athlete partnerships, selling tickets and sponsorships, attracting visitors, and supporting the games during the event itself.