Case Study: Quest Diagnostics

Mapping the way to more measurable marketing.

Quest Diagnostics

Mapping the way to more measurable marketing.

Challenge

Quest Diagnostics’ digital program had a gap between front-end activity and back-end sales data, which limited the optimization that’s essential to business growth.

Breakthrough

Flynn exhaustively mapped Quest’s customer and data journeys to help build the necessary data systems for measurement, launched a more trackable program, and increased media effectiveness by aligning marketing themes and spend with national conversations.

Results

average
weekly orders

average
weekly revenue

“Flynn goes well beyond how traditional agencies support clients. Our business is their business. Data-driven insights coupled with a deeply experienced team lead them to create programs and assets that can be iterated on, tested, and improved.”
Jamie DePeppo
Executive Director of Consumer Marketing // Quest Diagnostics
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175 Sully’s Trail

Pittsford, NY 14534

Suite 100

585-421-0100

Flynn

Big news!

Martino Flynn is now Flynn.

Seven fewer letters, but with more to offer than ever!