Mindex had two business enterprises: Professional Services offered full lifecycle software development, while SchoolTool™ led the way in web-based student management systems. Different logos, different color schemes, and even different websites created a disconnect that impacted both customer and employee recruitment.
In addition to a new brand identity system, we gave voice to the Mindex brand through positioning copy and an ownable tagline:
175 Sully’s Trail
Pittsford, NY 14534