Case Study: Intivity

Bringing multiple brands together to set them apart.

Intivity

Bringing multiple brands together to set them apart.

Challenge

FM Office Express (FMOE) asked Flynn to help unify its subsidiaries and create a new brand for its impressive suite of office products and consultation services.

With several brands and a variety of offerings causing confusion among clients and vendors, it needed a consistent visual identity and messaging. With its expertise in office design and installation, FMOE wanted to be known as more than just an office-supply provider.

“Flynn’s hard work will ultimately assist us in our transition from multiple brands into one, and we’re very grateful.”
Fabricio S. Morales
President  //  Intivity

Breakthrough

Our data team’s deep dive into the marketplace helped us find an ownable space for the new brand, revealing a striking sameness among the 17 competitors. Bland color schemes, a surprising lack of design sensibility, and mostly descriptive names did little to differentiate.

So we recommended an invented name with a bright, contemporary icon that clearly communicates “everything office”—while preserving one of the legacy brand colors unique to the marketplace.

What’s in a name? Plenty.

After considering hundreds of possibilities, our recommendation combined a list of brand attributes into a memorable name that both communicates and elevates:

“The Flynn team did a great job understanding our business climate and competitive landscape, then offered brand choices that will help create our unique ‘white space.’”
Fabricio S. Morales
President  //  Intivity

Built from the ground up.

Finally, we created a complete brand identity guide—everything from Mission, Vision, Promise, and Persona to detailed design guidelines—to help everyone at Intivity confidently speak in a single voice.

“The launch has been well-received among customers and colleagues alike. It’s very exciting to see the new name and brand come to life.”
Ally Guinane
Marketing Manager  //  Intivity

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Flynn

Big news!

Martino Flynn is now Flynn.

Seven fewer letters, but with more to offer than ever!