Social Media & Content Specialist

To help ensure that we’re always putting our best social foot forward, we’re looking for an experienced, enthusiastic, and creative Social Media & Content Specialist to join our team. In this hybrid role, you’ll be responsible for not only planning and implementing the agency’s social media strategy, but also developing the content that brings it to life.


  • Develop, implement, and manage Flynn’s social media strategy
  • Define and track social media KPIs to measure the success of each social media campaign
  • Manage and contribute to content creation for the promotion of Flynn
  • Proactively develop ideas for new content, including researching and writing blog posts
  • Work with copywriters and designers to ensure content is informative and engaging
  • Oversee social content calendar and posting to maintain visual and conceptual consistency
  • Collaborate with various departments to ensure the accurate and timely posting of content in appropriate channels
  • Maintain constant awareness of agency activity including client work, employee development, community outreach, and culture
  • Spearhead and execute live-capture strategy and storytelling through both photos and video
  • Attend and participate in regular new business meetings to understand Flynn’s goals and determine how to translate them into content
  • Monitor industry and market trends, strategic initiatives, best practices, and social innovation, ensuring that our content and delivery channels remain relevant
  • Uphold the Flynn brand guidelines and persona in all content
  • Continuously cultivate skills and knowledge via webinars, workshops, and other resources
  • Communicate with industry professionals and influencers via social media to create a strong network


  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and social media best practices
  • Experience creating content for social platforms
  • Good understanding of social media KPIs
  • Minimum of 5 years of experience as a Social Media Specialist or similar role using social media for brand awareness, impressions, and lead generation
  • 3+ years agency experience preferred
  • Bachelor’s degree in Marketing, Communications, or related field
  • Excellent verbal and written communications skills
  • Motivated self-starter with high initiative
  • Detail-oriented with excellent time management and multitasking skills
  • Diversity encouraged

If this sounds like you, we’d love to talk about all that we have to offer each other. Click here to apply.

175 Sully’s Trail

Pittsford, NY 14534

Suite 100



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